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> Do you want it to be a measure of traffic?
Yes - and keep international traffic. I speak for myself with Invoiceplace since my market is international given the small size of the Australian market. I am sure this is the same for many other Australian start ups. Although we are based in the great sunburnt land it doesn't necessarily mean our customers are.
> Do you want it to be a measure of coolness?
How would this be measured? This is very subjective and IMO swayed by the current fad which doesn't necessarily translate into something useful for business or consumers.
> Do you want it to be a measure of business success?
Possibly - but whether companies will share such data is questionable.
> Do you want it to be a measure of who’s being talked about the most?
Yes - but can be influenced by the cool factor.
> Do you want it to be a measure of who is the most influential?
How would this be measured?
Maybe consider only measuring traffic from sites that are registered with Quantcast.
Gary
So in summary, let's celebrate new companies coming out of Australia that have built a significant global following and a successful business in less than 5 years.
Good questions, but be wary of making a rod for your own back. Compiling these extra stats will be costly (time and $$$$).
the current rankings are flawed but relatively easy to compile, so stick with them, enhanced measurement tools will become available overtime and you can evaluate and include when appropriate.
and yes, keep international traffic as a measure, many of these sites are taking on the world, not just oz.
Leaving aside all questions of how the measures would be obtained, I think the key measures are:
+ innovation
+ targeted offering that's been accepted by the market
+ revenue
+ sustainability
When I think success, I think long-term success, not simply something that makes a big splash upon launch. Fred Wilson has a great post on sustainability here:
http://www.disambiguity.com/drupalorg-come-wire...
Cheers,
Mandy
Traffic - YES!
I think Quantcast is much better than compete and Alexa, but a combination of all 3 is better than just Alexa and Compete. In fact, I would probably take Compete out of the equation, because it is just USA traffic (but I might be a little biased as they appear to have us ranked much lower than we should be, lol)
I think that any other publicly available analytics data should be thrown in the mix, but probably just global (I agree about Aussie start up taking on the world!)
In terms of coolness, business success, column inches (in the press, blogosphere, etc) and most influential, they would be nice to have but as already pointed out, probably just too hard to measure.
Overall, I think it's worth understanding that this is really useful as it is, but no one is really going to make a serious commercial decision based on the data in this list. It is informative, useful and great to have though, so please keep up the good work
Colin (CEO of 3RD sense, who run fizzy.com who came in at no 9 this month but probably should be no 6, lol)
I'm going to sit down with Geoff Evason and we'll work out how to best do this
If you haven't commented yet, feel free to add your 2c.
As promised, everything will be considered
It is awesome that you are promoting Aussie Startups. Many of the sites listed I had not heard of previously so I am sure most are just happy to be get further exposure and to be recognised as an Australian Startup.
Clivir is not quite on the list yet as we are unranked in compete, so a chance at a "wild card" inclusion would be cool :).